Embrace Seasonal Hair Care with Oils, Treatments, and Serums

Healthy hair is about both looking and feeling good. Luxury hair care routines with treatments, serums, and oils have become essential for beauty enthusiasts

By Ingrid Wood

According to the educators at Redken, the rise in demand for hair treatments, serums and oils can be attributed to a few key trends and insights:

· Consumers are more educated about hair care, understanding that hair, like skin, needs specific products to maintain health and appearance. This awareness has been amplified by social media, influencers, and experts who share tips and information about hair care routines.

· There’s a growing trend towards personalised beauty solutions. At the same time, hair products are becoming increasingly specialised, targeting specific issues like frizz, damage or thinning, which is where treatments, serums, and oils fit in.

· Professional hair care brands have leveraged their salon expertise to develop products that offer salon-quality results at home. This appeals to consumers looking for professional-grade products, boosting the popularity of more advanced treatments and serums.

· There’s a significant move towards natural and organic ingredients in beauty products. Hair oils and serums often contain these, appealing to consumers looking for clean and sustainable options.

While your hair type determines the right treatment product, seasonal shifts play a big role in what is needed and when. Winter can be harsh on your hair, thanks to the combination of cold, dry air outside and heated indoor environments, while sun, salt and chlorine exposure in summer causes dryness, brittleness and static. Here’s how to protect and nourish your hair through the seasons with targeted products.

Winter-proof tips

· Trim your hair every four to eight weeks to maintain hair health and keep your hair looking fresh. Taking a half-inch off reduces the chances of developing dry, uneven ends, says Taryn Bloem, head of education for L’Oréal Professionnel.

· Even though a steamy shower might be exactly what you want when it’s chilly, hot water can take moisture from your hair, making it brittle and more vulnerable to breaking. Taryn suggests washing your hair with lukewarm water followed by a cool rinse.

· A great product to restore moisture is L’Oreal Professionnel Pro Longer in-salon or home treatment. With amino acids in the formula, it strengthens and renews length. You can also apply a nourishing oil like Metal Detox Concentrated Oil to the ends daily to replenish and protect.


Seasonal transition guide

· Increase your use of hydrating products to fight dryness and consider reducing the frequency of hair washes to retain natural oils (try the Redken All Soft range).

· To combat static and keep hair manageable, use leave-in conditioners or a smoothing serum. The Mizani Intense Night-time Treatment restores moisture and strengthens hair while you sleep, and contains patented anti-breakage technology to help protect and prevent split ends and breakage.

· Just like skin, your scalp can feel dry and itchy in winter. Kérastase Nutritive Nutri-Supplement Scalp Serum is a great scalp-specific moisturiser.

· Consider hairstyles that protect your ends from the cold and prevent tangling, especially on windy days.

· If you suffer from split ends, invest in a repairing treatment like Redken Extreme Anti-Snap.

· A great defence against chlorine and saltwater is to apply a leave-in conditioner before your swim or use Redken’s ABC 5-min Mask to hydrate and maintain moisture levels.

· If you’re playing with seasonal colour, make sure to protect and maintain vibrancy. The new Redken Acidic Color Gloss is enriched with amino acids and vitamin E to ensure long-lasting shine and protection from colour fading.


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