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A Daring New Masterpiece

THE NEW LA PRAIRIE LIFE MATRIX HAUTE REJUVENATION CREAM MAKES SKIN LONGEVITY AN ART

By Your Luxury

Having healthy, durable skin with longevity is key as we age. Skin rejuvenation – keeping it looking and feeling youthful for as long as possible – requires a cellular reset, and this is achieved through La Prairie’s High Longevity Science, a new approach to extending the skin’s youthful functionality. Skin cells use a wealth of complex cellular information to ensure optimal functionality for healthy, youthful skin. Age, as well as lifestyle factors, cause this cellular information to break down, and this results in ageing. By creating skincare products that can modulate cellular information in the skin, its functionality and health span can be optimised and extended.

The new Life Matrix Cream by La Prairie addresses the structural information encoded in the biomolecules that maintain cellular health. To produce new collagen, for example, specific information encoded in the DNA and the specific activities of many RNA biomolecules and proteins is needed. All these biomolecules work together for cells to generate new collagen. La Prairie Life Matrix Haute Rejuvenation Cream, the first launch in the Life Matrix collection, resets cellular function, enabling skin cells to behave like a more youthful version of themselves and decreasing the signs of ageing. Firmness, elasticity, and skin volume improve, and the texture is refined for a smooth, healthy complexion.

Over time, it revitalises the skin from within, increasing the production of collagen, improving firmness and elasticity, and amplifying skin youth longevity. Even more incredible is that the cream adjusts your unique epidermal biomolecules to allow skin cells to function according to your personal physiological needs. Now that is opulent longevity. Available at selected Edgars and Woolworths stores and online.

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