In the past, defining luxury was perhaps a simpler pursuit, leaning solely to the abundance of material goods. But in a world that has changed drastically post the life-changing pandemic, how we choose to curate and live our lives has largely become a very personal experience. Luxury has taken on a new meaning that goes beyond the idea of excess and fine possessions, to reflect a more nuanced expression and experience of self – in essence, doing things your way, our own version of a golden era.
The Collins Dictionary defines a golden era as being “traditionally characterised by wisdom, contentment and useful leisure”. For many of us, this is the new meaning of luxury. True luxury has changed to reflect a focus on personal fulfilment, expression and the value of time.
Luxury has taken on a new meaning that goes beyond the idea of excess and fine possessions, to reflect a more nuanced expression and experience of self.
It is with this re-defined understanding of the pursuit of happiness that we at YourLuxury Africa hope to be a part of the new expression of luxury. It is a state of being where the enjoyment of all the beautiful things that the world has to offer, from the material to the experiential, is shared within a community of like-minded individuals. By bringing you all the latest trends, alerting you to the finest finds, and giving you the stories behind the stories, we hope to be your go-to partners in curating a life that allows you to do things your way.
British novelist Pico Iyer once said: “In an age of distraction, nothing can feel more luxurious than paying attention.” At YourLuxury Africa, we will be paying attention: sharing world class content with you that is not only informative but also impactful and relatable.
Welcome to your new home of luxury, a new golden era, YourLuxury Africa,