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The Business of Fashion

By Sandiso Ngubane
Nicolene Anley

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE? It’s explorative; I love texture and I’m drawn to neutrals. I enjoy playing with proportions, like wearing a formal dress with sneakers, or pairing a lace skirt with an oversized T-shirt and sneakers.

WHO’S YOUR STYLE ICON? [Fashion influencer] Grece Ghanem. I love how she has fun with fashion. Her style is unique, and I think she’s exquisite.

THE ONE LUXURY ITEM YOU WANT TO ADD TO YOUR PERSONAL COLLECTION? More stamps in my passport! I’ve always been a firm believer in collecting memories over things.

WHERE WAS THE LAST PLACE YOU TRAVELLED TO? Sweden. I enjoyed the landscape and the rich history – there was beauty around every corner.

WHAT IS YOUR SIGNATURE SCENT? Bal D’Afrique by Byredo.

TELL US ABOUT THE TIMEPIECE YOU CURRENTLY WEAR… My Golden Concept Evening Edition in gold. It’s taken my Apple Watch beyond the ordinary, and I now no longer feel like a ‘spy kid’ while wearing it.

WHAT ARE SOME OF YOUR FAVOURITE BRANDS? Scandinavian fashion brand Axel Arigato – the quality is amazing. I love the impact story behind Byredo – the man started on the streets with nothing. Locally, I love everything from Wanda Lephoto and NAP Living, who we get our boutique fragrance from.

THE BUSINESS SIDE OF FASHION IS VERY MALE DOMINATED. HOW DO YOU NAVIGATE THAT? From my days working in the impact space and now in fashion, I’ve always thought about my daughter d the future generation of women, knowing that we need to take our place. The fashion space is male dominated, as is the impact space, and there are many White males who weren’t keen on a woman coming in to protect indigenous tribes and ensure communities get equal rights. I think that really prepared me. As with fashion, luxury business is a space that women should equally dominate.

WHERE DO YOU RELAX AND FIND INSPIRATION? I spend time in nature, taking solo road trips and discovering remote cabins. The less time I spend on a phone or in front of any screen, the better.

FAVOURITE RESTAURANTS? Ariel Modern Italian in Sea Point, Cape Town. I’m a sucker for tapas, so I also enjoy all the Chefs Warehouses. Rosetta Roastery on Bree Street is our neighbour, which I’m very glad about. The Secret Gin Bar is another place I love.

WHAT ARE YOUR BEAUTY ESSENTIALS? Esse, a local skincare brand I discovered quite recently. It’s a no-nonsense brand with natural ingredients, and it smells great. I love my tinted sunscreen, and I’m a KIKO Vitals devotee.

YOU’RE A BIG ADVOCATE FOR AFFORDABLE LUXURY… Yes, and CHIMI’s price point is the perfect example. We could be selling it for much more because of its quality, but luxury also needs to be accessible to more people, especially in South Africa.

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november 2024

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