MAXHOSA AFRICA by Laduma Ngxokolo has for many years been heralded as South Africa’s most iconic luxury fashion label, pushing the boundaries of design by infusing traditional heritage with all the hallmarks of modern luxury. Sealing its global status on the fashion block, the brand recently opened a boutique in New York City as well as on Sandton City’s Diamond Walk.
Laduma has now added the final luxury touch to his label with a fine jewellery collaboration that is 100 percent South African-made using the very latest in colour technology. With vibrant hues at the centre of the MAXHOSA AFRICA design signature, it made sense that the MetCon x MAXHOSA AFRICA jewellery collaboration would have a colour theme as its foundation.
Enter Invicon, the brainchild of a team of innovative ceramic scientists who have crafted a new technology that seals in the vibrant colours of this new jewellery collection. Gerhard Zanghellini and Peter Bubendorfer use the principles of composite material in the dental industry in both jewellery and watch design. It is these high-tech materials in Invicon that lend the colourful collection unmatchable colours and a luxurious lustre.
The MetCon x MAXHOSA AFRICA jewellery collection is a celebration of African culture. By seamlessly blending MAXHOSA AFRICA’s signature Xhosa-inspired geometric patterns with MetCon’s craftsmanship, each jewellery piece reflects the rich tapestry of Africa’s cultural heritage. The design of each piece showcases traditional patterns – the signature of Laduma’s work. It is these geometric motifs that recently caught the attention of the fashion world at Paris Fashion Week 2024.
Grant Crosse, managing director of MetCon, says this uniquely South African project is one to be celebrated. “In this remarkable collaboration, MetCon is proud to join hands with Laduma Ngxokolo, reflecting a shared vision of honouring African culture while pushing the boundaries of design. Together, we are bringing African heritage to the global stage through exceptional craftsmanship, ensuring that the influence of MAXHOSA AFRICA continues to expand while staying true to its roots.”
While Laduma’s journey started as a single designer inspired to express his cultural identity through fashion, the label has grown into a global phenomenon, employing more than 300 people. His work is celebrated in museums such as the Smithsonian and the Museum of Modern Art (MoMA), where the MAXHOSA AFRICA designs are acknowledged not just for their beauty, but for their cultural and historical significance.
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